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Companies lower health care and workplace accident costs with a unique scratch-off gamecard. – Clients include ConAgra, 3M, Nestle, DoubleTree, Tyson Foods, and Toyoda Gosei.
LA Daily News - October 22, 2013
In a time when employers and employees are scratching their heads on how to reduce healthcare costs, some have found a fun scratch-off gamecard to just do the trick. Kansas City based Jackpot Inc. is now marketing a patent-pending online Incentive platform that rewards electronic scratch-off gamecards for meeting set Sales, Wellness or Safety criteria. Companies have experienced an unprecedented increase in Sales, Wellness and Safety engagement and healthcare cost reduction. In addition, short-term return on investment is often achieved by workplace accident or absenteeism reduction. Accidents are lowered by over 60% in many cases when this component is included in the rewarding criteria.
TG Missouri, a 1400 employee Toyota parts manufacturer/distributor based in Perryville, MO has seen the results first-hand. The company rewards their employees for Biometric Screening, Health Risk Assessment, and exercise tracking among other wellness behaviors. Several TG Missouri employees have already won big-ticket drawings. Excitement continues to grow as employees redeem gamecard points for name-brand merchandise and entries into the National Sweepstakes where they can win up to a Million Dollars. Renee Jannin of TG commented, “Jackpot is exciting and fun! Our corporation was looking for an incentive program that included health and safety awareness and Wellness Jackpot has both. Employees learn about living healthy while playing a fun game.” The company’s corporate office Toyoda Gosei North America, after learning of the Missouri plant’s success, is now in talks with Jackpot to potentially roll the program out to their 10 plants across the country.
Programs such as Jackpot have indeed proven to offer healthcare cost relief. A recent report by a team of Harvard University health economists, published in the journal Health Affairs, found that the average medical cost savings for money invested in wellness programs was $3.27 in savings for every dollar invested. The report’s finding was based on an analysis of more than 20 peer-reviewed ROI studies. “Including safety and/or attendance rewards has proven to gain even stronger ROI especially in the short term… many times this can pay for an entire wellness campaign within just a few short months,” commented Buck Peavey, President / CEO of Peavey Corp. (Wellness Jackpot’s parent company).
Prior to the Jackpot portal, companies typically have rewarded manual incentive points for sales, wellness or safety behaviors. “This gamecard system which gives employees chances at huge cash drawings and vacation packages has outperformed the old point programs ten-fold,” Peavey added. Peavey Corp., which has been in business for over sixty years, has conducted several engagement studies. “We have found that 55% of the population is more motivated by the chance to win big, such as a sweepstakes-type drawing, the other 45% is more motivated by smaller tangible rewards for goal achievement.” Peavey further added, “To achieve employee engagement you must have a program that hits everyone’s hot button, not just a select few…. By using a game format that includes fun, rewards, and even humor… We have created a program that works and has much greater impact than the old, standard, “points-based” programs we used to market.”